PRIVACY POLICY

Last updated: 28 July 2026

About This Policy

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you:

• Visit www.canaanist.com
• Contact us by email, telephone, WhatsApp, or through our website
• Submit an inquiry through Facebook, Instagram, Meta Lead Ads, or another advertising platform
• Request information about our products, sourcing services, suppliers, or commercial opportunities
• Communicate or conduct business with us

Information We Collect

Depending on how you interact with Canaanist, we may collect:

• Your name, email address, telephone number, and WhatsApp number
• Company name, job title, business address, and website
• The product, specifications, quantity, destination, delivery terms, payment method, and purchasing timeline included in your inquiry
• Information concerning whether you are an end buyer, authorized mandate, trader, reseller, supplier, or other commercial party
• Communications, documents, requests for quotation, letters of intent, and related transaction information
• Technical data, such as IP address, device type, browser information, cookies, website activity, and advertising interaction data
• Information reasonably required for compliance, due diligence, fraud prevention, or verification of a potential transaction

Please do not submit sensitive personal information unless we specifically request it for a legitimate and lawful purpose.

How We Collect Information

We may collect personal information:

• Directly from you when you complete a form or contact us
• Through Facebook, Instagram, Meta Lead Ads, or other advertising platforms
• Through our website, cookies, analytics tools, and communication channels
• From your company, authorized representatives, or business partners
• From publicly available business sources where legally permitted

When you submit information through Facebook or Instagram, Meta may also process your information in accordance with its own privacy policy and terms.

1. How We Use Your Information

We may use your information to:

• Review and respond to your commercial inquiry
• Understand your product, quantity, destination, and transaction requirements
• Assess suitable sourcing or supply opportunities
• Contact you by email, telephone, or WhatsApp
• Introduce relevant products, suppliers, buyers, or transaction partners
• Prepare quotations, proposals, commercial documents, or transaction structures
• Conduct due diligence, compliance, fraud-prevention, and counterparty verification
• Manage our business relationships and maintain commercial records
• Improve our website, advertisements, services, and customer experience
• Comply with applicable legal, regulatory, accounting, and reporting obligations
• Send marketing communications where you have consented or where otherwise permitted by law

Legal Basis for Processing

Where applicable, we process personal information on one or more of the following grounds:

• Taking steps at your request before entering into a commercial relationship or contract
• Performing our obligations under a contract
• Our legitimate interests in responding to business inquiries, developing commercial relationships, securing transactions, and preventing fraud
• Compliance with legal and regulatory obligations
• Your consent, particularly for optional marketing communications or non-essential cookies

You may withdraw your consent at any time. Withdrawal will not affect processing that occurred lawfully before your consent was withdrawn.

Sharing Your Information

We may share relevant information, only where reasonably necessary, with:

• Selected suppliers, manufacturers, buyers, logistics providers, financial institutions, or transaction partners
• Canaanist affiliates and authorized representatives
• Website hosting, CRM, email, analytics, advertising, and information-technology service providers
• Legal, financial, compliance, accounting, and professional advisers
• Government authorities, regulators, courts, or law-enforcement bodies where legally required
• A successor or acquiring party in connection with a merger, restructuring, acquisition, or transfer of business assets

We do not sell personal information. We require service providers and commercial partners handling personal information to protect it and use it only for authorized purposes.

International Data Transfers

Because Canaanist operates internationally, personal information may be processed or transferred outside your country of residence.

Where required by applicable law, we use appropriate safeguards for international transfers, such as adequacy decisions, contractual protections, standard contractual clauses, or another legally recognized transfer mechanism.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

General inquiries and inactive lead records may ordinarily be retained for up to 24 months following the last meaningful interaction. Information connected to an active commercial relationship, transaction, dispute, compliance review, or legal obligation may be retained for a longer period where required or permitted by law.

When information is no longer required, we may securely delete, anonymize, or restrict access to it.

Information Security

We apply reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion or anonymization of your information
• Request restriction of processing
• Object to certain processing activities
• Withdraw consent at any time
• Request data portability where applicable
• Learn whether your information has been processed or transferred
• Submit a complaint to the relevant data-protection authority

To exercise your rights, contact us at trade.desk@canaanist.com. We may request reasonable information to verify your identity before processing your request.

Marketing Communications

Where permitted by law, we may send you information about relevant products, sourcing opportunities, or services.

You may opt out at any time by using the unsubscribe option in the communication or by contacting trade.desk@canaanist.com.

Cookies and Website Technologies

Our website may use necessary cookies and, where permitted, analytics or advertising technologies to operate the website, understand visitor activity, measure campaign performance, and improve our services.

You can manage cookies through your browser settings or any cookie-consent tool displayed on our website.

Third-Party Websites

Our website or communications may contain links to third-party websites. Canaanist is not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing personal information.